Branding
Whether assisting in large-scale corporate branding projects or developing branding from scratch for small businesses, my unique combination of experience, creativity, and technical skills make me the right person for the job.
Small Business Kit
This project included branding (logo and color palette), sales collateral (business cards and PPT template), as well a website. The client requested her initials be utilized in the logo design, was partial to blues and greens, and wanted the site built in Squarespace. View the site here.
Family Business Logo & Launch
For this project, I was tasked with developing a logo and branded announcement card for print that could be personalized by the client. Starting with just a name, I worked closely with the client to tease out a logo design from several concepts, select a color scheme, and design an introduction that would embody the feel of their new family business. View the related announcement.
Small Business Logo
For this project, I was given specific elements that needed to be incorporated into the logo design: a tree, mountains, and a spade shape. Additionally, the logo needed to be in a single color to meet their reproduction needs.
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Large Corporate Rebrand
This project represents one of my biggest undertakings to date. The task was to marry two existing companies as "service lines" under a new brand. This required creating all new branding and style guides. As the new brand and service lines would be adopting the same icon, all existing branding had to be updated for cohesion while retaining some original elements for familiarity. Additionally, all marketing materials had to be updated or recreated to reflect the changes (sales collateral, PowerPoint presentations, newsletters, etc.), a new website built with a fresh look, new value proposition, married content from the previous companies' sites, as well as new social media accounts and branded templates. Here is just a sampling of my work from this rebrand:
Original Logo
Revised Service Line Logo
Parent Company Logo
