Areas of Expertise
"Jess of All Trades"
Content Strategy & Management
The bulk of my experience is in creating strategic approaches for content utilization that promote brand awareness and sales enablement. This means building a multichannel content cadence that gets the most life out of existing content but also evolves with the market, identifying gaps and new opportunities.
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Social Media Management
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Newsletter & Email Marketing
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Targeted Ads & Landing Pages
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Web Content
Corporate Messaging
One of my core competencies is developing and maintaining strong corporate messaging that differentiates a brand from competitors and speaks its value proposition clearly to its target audiences.
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Developing Corporate "Voice"
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Branding (Logos, Slogans, etc.)
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Internal Communications
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Thought-Leadership & Ghostwriting
Content Development
In addition to providing strategic direction, I provide creative direction, and often, execution. My experience in content development gives me a unique advantage when directing a team of creatives as it offers a realistic perspective on the time and effort required for any project... it's also essential when resources are scarce.
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Sales Collateral
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Graphic Design (Digital & Print)
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Podcasts & Video
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Technical & Legal Writing
The Next Big Marketing Thing
Whether it's a new social media platform, a viral content trend, or the latest outreach technology, it's been my job to be on top of the next big marketing thing. The necessity for this has gifted me proficiencies in a variety of content-adjacent tasks.
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Conversational AI (Chatbots)
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Web Building
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AI-driven Research & Reporting
Technologies
"Effective content management demands both strategic thinking and technical fluency. I've developed expertise across a range of platforms that streamline development, optimize distribution, and measure impact. Below are some of my key proficiencies—click each icon to learn more about the platform.
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