White Papers
Here is a diverse sampling of White Papers I've written that illustrate my ability to match distinct brand voices and parse down complex topics for non-SME audiences. Click the image to view the full document.
The Power of Community
This white paper offers a detailed overview of CancerX and it's impact. It is used in a variety of marketing campaigns, from attracting new members to converting industry stakeholders into accelerator champions. I am responsible for the paper in it's entirety including design.
EHR Integration & Data Security 101
This paper was created from proprietary online course materials. It is an example of how existing content can be synthesized into more robust collateral for sales enablement. I am responsible for the content and design. View here.
Behind The Metrics
This paper, which delves deeply into healthcare call center metrics and the patient experience behind them, gets record-breaking online engagement: 5-25 minute average page views and it can be linked to every meeting booked since its publication.
Change Management
This paper provides a detailed strategy for resistance management and change adoption in healthcare. It is intended to serve as a resource for onboarding or prospective clients. View related Video.
Cybersecurity
This educational paper offers a broad overview of cybersecurity challenges and tactics used by attackers for the layman reader.
Behavioral Analysis
This paper details a strategy for applying deep analytics to consumer behavior while subtly positioning a SAAS product.
Database Management & Security
This white paper illustrates my ability to utilize research in order to effectively position content from an expert's perspective.
