White Papers
Here is a diverse sampling of White Papers I've written that illustrate my ability to match distinct brand voices and parse down complex topics for non-SME audiences. Click the image to view the full document.
Behind The Metrics
This paper, which delves deeply into healthcare call center metrics and the patient experience behind them, gets record-breaking online engagement: 5-25 minute average page views and it can be linked to every meeting booked since its publication.
Change Management
This paper provides a detailed strategy for resistance management and change adoption in healthcare. It is intended to serve as a resource for onboarding or prospective clients. View related Video.
Cybersecurity
This educational paper offers a broad overview of cybersecurity challenges and tactics used by attackers for the layman reader.
Behavioral Analysis
This paper details a strategy for applying deep analytics to consumer behavior while subtly positioning a SAAS product.
Database Management & Security
This white paper illustrates my ability to utilize research in order to effectively position content from an expert's perspective.
