Jessca Rancier-Floyd

March 2022 to Present

ENVERA HEALTH

CONTENT MARKETING MANAGER

Responsible for brand messaging, content strategy, and market positioning for a healthcare call center engagement partner focused on patient access.

• Department Head

• Strategy, production, and management of marketing content

• Project management and creative team director

• Conversational AI 

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Notable achievements:

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Organically doubled the social media following in under 12 months through the implementation of a new content cadence. This also resulted in periodically ranking in the top 5 of follower gains on LinkedIn, rivaling the largest companies in the industry.

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Produced a white paper with record engagement; sessions from organic search range between 5 and 25 minutes on average serving as the gateway to over 80% of qualified leads.

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Overhauled the sales intelligence process and ABM strategy, including new hire training, improving the volume of intel 4-fold, and closing the gap between intent activity and first contact.

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Am single-handedly responsible for creating the brand equity which led to the company's acquisition. 

October 2018 to March 2022

PROFESSIONAL

CONTENT MANAGER

Responsible for content strategy and design for financial services firm serving commercial, government, and healthcare industries. 

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• Web content and corporate blog

• Social media management

• RFP writing

• Internal messaging

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Notable achievement:

Creative visionary and primary executor for a company-wide merger that put two distinct businesses under the same brand. The project included a complete rebrand, color logo, and messaging reconfiguration alongside of all core marketing and sales collateral.

Prior to Professional's sale in 2021, I was utilized as a content marketing resource across the parent organization's (Hawes Group) business portfolio gaining experience with several verticals, including legal, lending, HR, medical billing, SAAS, and technology services. 

September 2017 to October 2018

KG HAWES

CONTENT WRITER

Sole content creator for a SAAS startup that specialized in AR Management, Document Management, Data Exchange, and Speech Analytics software as well as Cybersecurity services. 

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• Corporate blog

• Thought-leadership

• Sales collateral

• Social Media management

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Notable achievement:

Worked with a Global team, translating technology concepts from offshore SMEs for non-tech savvy audiences.

Promoted within a year to be utilized across the corporate portfolio of their parent organization.