Jessca Rancier-Floyd

I'm a content marketer with deep B2B experience across SaaS, finance, and healthcare sectors. I thrive on the creative problem-solving that comes with translating complex products into compelling narratives that resonate with target audiences.

Whether it's a focused project or a long-term role, I'm drawn to opportunities that challenge me to grow while leveraging my strategic and creative strengths. I genuinely enjoy the discovery phase of working with new brands—diving into their unique value propositions, understanding their markets, and crafting content that moves the needle.

I'm exploring both short-term projects and full-time opportunities where I can contribute meaningfully while continuing to expand my expertise.

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Professional History

January 2025 to Present

DECIMAL HEALTH

CONTENT DIRECTOR

Scope of Responsibility: Lead comprehensive content strategy, development, and execution for a specialized digital health consultancy and their diverse client portfolio. Managed marketing initiatives across three distinct brand entities: two consulting practices (Health Systems and Life Sciences) and the CancerX not for profit community and accelerator program hosted by Moffitt Cancer Center. Operated as the sole marketing resource, delivering enterprise-level output through strategic planning, cross-functional collaboration, and data-driven optimization.

Core Functions:

Agency-Style Demand Generation: Developed and executed multi-channel campaigns targeting healthcare executives, life sciences leaders, and innovation stakeholders across the cancer care ecosystem
Strategic Content Architecture: Designed and implemented content frameworks spanning thought leadership, educational resources, case studies, and business development materials tailored to distinct audience segments
Business Development Support: Created targeted content libraries for Health Systems and Life Sciences practices, including proposal support, stakeholder-specific messaging, and relationship nurturing campaigns
Cross-Organizational Leadership: Coordinated content initiatives with global teams, ensuring brand consistency and strategic alignment across all touchpoints
Project Management: Independently managed complex, multi-stakeholder projects with competing priorities and tight deadlines

Strategic Achievements:

Multi-Brand Content Orchestration: Successfully managed content strategy and execution across three distinct brand initiatives simultaneously, each requiring unique voice, messaging, and audience approach. Developed scalable content processes that maintained quality and consistency while accommodating diverse organizational needs and timeline requirements.

Comprehensive Content Ecosystem Development: Architected and produced extensive content libraries spanning multiple formats including in-depth white papers, executive pitch decks, educational video content, interactive web resources, and targeted marketing collateral. Content supported both consultancy business development efforts and accelerator program membership growth, requiring sophisticated audience segmentation and messaging differentiation.

Independent Marketing Operations: Delivered enterprise-level marketing output as a one-person department, demonstrating exceptional project management, strategic thinking, and execution capabilities. Established efficient workflows and quality control processes that enabled consistent delivery of high-impact content without additional team resources.

CancerX Program Impact & Metrics:

Digital Transformation & Growth: Spearheaded complete digital overhaul for CancerX, including comprehensive website redesign, content strategy implementation, and social media optimization. Achieved remarkable growth trajectory from zero digital presence to 15,000+ engaged monthly visitors within five months of launch.

Social Media Excellence: Implemented data-driven social media strategy that delivered sustained growth of 27% in engagement rates and 36% increase in audience development within five months. Created content calendar and engagement protocols that positioned CancerX as a thought leader in cancer care innovation.

Website Architecture & Performance: Designed and implemented content strategy across 47 website pages, encompassing accelerator program information, community resources, educational content, and thought leadership materials. Achieved exceptional 276% month-over-month growth spike, reaching peak performance of 5,299 monthly page views through strategic content development and targeted promotional campaigns.

User Experience Optimization: Optimized website content and user journey mapping to achieve outstanding engagement metrics including 1.6-minute average session duration and 39.5% conversion rate on key landing pages. These metrics significantly exceeded industry benchmarks for non-profit and healthcare content.

Sustainable Growth Framework: Established comprehensive analytics and optimization processes that maintained consistent 2,000+ monthly page views post-launch surge. Created scalable content production workflows and performance monitoring systems that ensured long-term sustainable growth for the cancer care innovation ecosystem.

Industry Impact: Content initiatives directly contributed to expanding the CancerX community, facilitating connections between innovators, clinicians, and industry leaders, ultimately advancing cancer care innovation and patient outcomes through improved collaboration and knowledge sharing.

March 2022 to January 2025

ENVERA HEALTH

CONTENT MARKETING MANAGER

Scope of Responsibility: Directed comprehensive brand messaging, content strategy, and market positioning for a specialized healthcare call center engagement partner focused on patient access optimization. Led marketing department operations as both strategic visionary and hands-on executor, managing all aspects of content production, creative team direction, and cross-functional project coordination. Operated as sole marketing leader, establishing frameworks that positioned the company as an industry leader and ultimately enabled successful acquisition.

Core Functions:

Department Leadership: Built and managed marketing department from strategic planning through tactical execution, establishing scalable processes, workflows, and quality standards
Creative Team Direction: Managed creative resources and external partnerships, ensuring brand consistency and strategic alignment across all marketing materials and campaigns
Strategic Content Production: Developed and executed comprehensive content strategies supporting business development, client retention, and thought leadership positioning
Project Management: Orchestrated complex, multi-stakeholder marketing initiatives with competing priorities and diverse audience requirements
Conversational AI Innovation: Pioneered implementation of conversational AI technologies for marketing optimization and client-facing engagement solutions
Sales Intelligence Integration: Established seamless integration between marketing initiatives and sales operations through data-driven feedback loops and optimization protocols

Strategic Achievements:

Social Media Excellence & Industry Recognition: Organically doubled social media following within 12 months through implementation of strategic content cadence and engagement optimization. Achieved industry-leading performance metrics, periodically ranking in the top 5 for follower gains on LinkedIn, directly competing with and often outperforming the largest companies in the healthcare engagement sector. This social media success established the company as a thought leader and significantly expanded brand awareness among key healthcare decision-makers.

Content Marketing & Lead Generation Impact: Produced industry-defining white paper that achieved record engagement metrics with average session durations ranging from 5 to 25 minutes from organic search traffic. This single piece of thought leadership content became the primary gateway for over 80% of qualified leads, demonstrating exceptional content strategy and execution capabilities. The white paper's performance established new benchmarks for healthcare content engagement and positioned the company as the definitive expert in patient access optimization.

Sales Intelligence & ABM Transformation: Completely overhauled sales intelligence processes and account-based marketing (ABM) strategy, implementing comprehensive new hire training programs and optimization protocols. Achieved remarkable 4x improvement in intelligence volume while simultaneously eliminating the gap between intent activity identification and first contact execution. This transformation significantly improved sales efficiency and conversion rates, creating measurable competitive advantages and directly contributing to revenue growth.

Brand Equity Development & Acquisition Value: Single-handedly created the brand equity and market positioning that directly enabled the company's successful acquisition. Developed comprehensive brand assets, market recognition, and competitive differentiation that significantly increased company valuation and attractiveness to potential buyers. Brand development initiatives included thought leadership positioning, competitive differentiation frameworks, industry relationship building, and comprehensive marketing asset creation that added tangible value during acquisition evaluation.

Technology Integration & Innovation: Led adoption of emerging marketing technologies and advanced analytics tools that provided competitive advantages in targeting, personalization, and performance optimization. Established marketing intelligence frameworks that enabled data-driven decision making and continuous improvement across all marketing initiatives.

Industry Impact: Marketing initiatives directly contributed to advancing patient access solutions across the healthcare industry, improving patient experiences and outcomes through enhanced engagement strategies and more effective communication protocols between healthcare providers and patients.

October 2018 to March 2022

PROFESSIONAL

CONTENT MANAGER

Scope of Responsibility: Led content strategy and design initiatives for a diversified financial services firm serving commercial, government, and healthcare sectors. Managed comprehensive content operations across digital and traditional channels while supporting complex business development needs through specialized writing and strategic messaging. Advanced to serve as content marketing resource across parent organization's (Hawes Group) entire business portfolio, gaining cross-vertical expertise spanning legal, lending, HR, medical billing, SAAS, and technology services sectors prior to Professional's successful sale in 2021.

Core Functions:

Web Content & Digital Strategy: Developed and maintained comprehensive web content architecture and corporate blog, ensuring consistent messaging across all digital touchpoints and industry-specific audience segments
Social Media Management: Created and executed social media strategies tailored to financial services compliance requirements while engaging commercial, government, and healthcare audiences
RFP & Proposal Writing: Specialized in complex RFP responses and proposal development, translating technical financial services capabilities into compelling, client-focused narratives
Internal Communications: Developed internal messaging frameworks and communications strategies that supported organizational alignment and change management initiatives
Cross-Portfolio Content Support: Expanded role to serve multiple business units within Hawes Group corporate structure, adapting content strategies across diverse industry verticals

Strategic Achievements:

Corporate Merger & Rebranding Leadership: Served as creative visionary and primary executor for comprehensive company-wide merger that unified two distinct businesses under a single brand identity. Led complete organizational transformation including brand strategy development, visual identity redesign, messaging architecture reconfiguration, and comprehensive marketing collateral overhaul. This complex project required:

Brand Strategy Integration: Developed unified brand positioning that honored both legacy organizations while creating cohesive forward-looking identity
Visual Identity Development: Orchestrated complete visual rebrand including logo design, color palette selection, typography standards, and brand guideline creation
Messaging Architecture: Created comprehensive messaging frameworks that unified previously disparate value propositions and service offerings
Marketing Collateral Transformation: Redesigned and rewrote all core marketing and sales materials, ensuring consistency across touchpoints and audience segments
Change Management Communications: Developed internal and external communications strategies that facilitated smooth transition for employees, clients, and stakeholders

Cross-Vertical Content Expertise: Expanded organizational impact by serving as dedicated content marketing resource across Hawes Group's diverse business portfolio. Gained comprehensive experience developing content strategies for multiple industry verticals including legal services, lending operations, HR consulting, medical billing, SAAS platforms, and technology services. This cross-pollination of expertise enabled:

Industry-Specific Content Development: Created tailored content strategies that addressed unique regulatory, competitive, and audience requirements across each vertical
Best Practice Integration: Identified and implemented successful content approaches across business units, creating operational efficiencies and improved performance
Scalable Framework Development: Established reusable content processes and templates that could be adapted across different industries and business models
Brand Consistency Management: Ensured cohesive brand presentation across all portfolio companies while maintaining individual business unit identities

Financial Services Compliance & Specialization: Developed expertise in financial services content creation within complex regulatory environments, ensuring all marketing materials met industry compliance standards while maintaining engagement and conversion effectiveness. Created content frameworks that balanced regulatory requirements with compelling messaging across commercial, government, and healthcare client segments.

Acquisition Preparation & Value Creation: Content marketing initiatives directly contributed to preparing the organization for successful sale in 2021, including development of professional marketing assets, established brand equity, and documented content processes that added tangible value during acquisition evaluation and transition planning.

September 2017 to October 2018

KG HAWES

CONTENT WRITER

Scope of Responsibility: Served as sole content creator for a specialized SAAS startup offering comprehensive technology solutions including AR Management, Document Management, Data Exchange, and Speech Analytics software, alongside Cybersecurity services. Managed all content marketing functions independently, creating comprehensive content strategies that supported business development, thought leadership positioning, and customer education across multiple complex technology verticals. Successfully translated highly technical concepts for diverse audiences while maintaining accuracy and engagement.

Core Functions:

Corporate Blog Development: Created and maintained comprehensive corporate blog covering multiple technology domains, establishing the company as a thought leader in AR management, document solutions, data exchange protocols, and cybersecurity

Thought Leadership Content: Developed strategic thought leadership materials that positioned company executives and technical experts as industry authorities across specialized technology sectors

Sales Collateral Creation: Produced comprehensive sales support materials including case studies, product sheets, technical documentation, and proposal content tailored to diverse client needs and technical sophistication levels

Social Media Strategy: Managed multi-platform social media presence, creating content that balanced technical expertise with accessibility for varied audience segments

Technical Communication: Specialized in translating complex technology concepts into accessible, engaging content for non-technical decision-makers and end users

Strategic Achievements:

Global Team Collaboration & Technical Translation: Successfully collaborated with global development teams, working directly with offshore Subject Matter Experts (SMEs) to translate sophisticated technology concepts into accessible content for non-technical audiences. This complex communication bridging required:

Cross-Cultural Communication: Developed effective working relationships with international technical teams, navigating time zone challenges and cultural communication differences

Technical Concept Simplification: Mastered the ability to understand complex AR management, document processing, data exchange, and cybersecurity technologies, then translate these concepts into clear, compelling content for business decision-makers

Audience Segmentation: Created content variations that served multiple audience types, from technical evaluators to C-suite executives, ensuring appropriate technical depth and business relevance for each segment

Quality Assurance: Established review processes with offshore SMEs to ensure technical accuracy while maintaining accessibility and engagement for target audiences

Content Portfolio Development: Independently built comprehensive content library spanning multiple complex technology domains, creating scalable frameworks that supported business growth across diverse service offerings. Developed content strategies that effectively communicated value propositions for AR Management solutions, Document Management platforms, Data Exchange services, and Speech Analytics tools while maintaining distinct positioning for Cybersecurity offerings.

Rapid Career Advancement & Cross-Portfolio Expansion: Achieved promotion within one year to serve as content marketing resource across parent organization's entire corporate portfolio, demonstrating exceptional performance, adaptability, and strategic value creation. This advancement recognition resulted from:

Demonstrated Expertise: Proved ability to master complex technical content quickly and produce high-quality marketing materials consistently

Scalable Process Development: Created content development frameworks and workflows that could be adapted across different business units and technology focus areas

Cross-Functional Collaboration: Established strong working relationships with technical teams, sales organizations, and executive leadership, becoming trusted content partner across multiple stakeholders

Measurable Impact: Delivered content that demonstrably supported business development efforts and established company thought leadership positioning

Technology Sector Specialization: Developed deep expertise in emerging technology content marketing, particularly in areas requiring sophisticated technical understanding combined with business acumen. Created content strategies that effectively communicated complex value propositions in rapidly evolving technology markets, positioning the company competitively against larger, more established competitors.

Foundation for Portfolio Growth: Established content marketing capabilities and processes that enabled parent organization to leverage content expertise across multiple business units, creating operational efficiencies and improved marketing performance organization-wide. This foundation supported scalable content operations that contributed to overall corporate portfolio growth and market positioning.

Education

2014 to 2017

UNIVERSITY OF OREGON

Graduate Bachelor of Arts

Emphasis on creative writing with additional coursework in art and design.
Major: English

GPA: 3.75

2012 to 2014

LANE COMMUNITY COLLEGE

Graduate Associate of Arts

4-year transfer prep with additional coursework in art and design.
Major: Transfer

GPA: 3.97

Notables

Graduated with Honors
Phi Theta Phi Honor Society
Golden Key International Honor Society
National Society of Leadership and Success
Studied French and ASL
Tutored Student Athletes